Many researchers over the year studied the advantage and disadvantages of using emojis in social media and found that it is not only affecting the quality of the messages but also extend to user's engagement and level of emotional involvement with messages that have emoji with the one that does not have any.
The below calculations cannot give you accurate results on the emoji effectiveness, instead, it gathers an estimation of studies finding – refer to reference section on the main page for full list- that was done during a different time, using many platforms, and wider range of sampling. Therefore, the below calculation cannot form accurate quantitative data that can be used in future research, instead, it is good as a mini numeric literature study to the subject matter.
Use the dropdown menue below to review the engagement rate for emoji use in different social media. Then click "Submit".