Many studies suggest that emoji allow users to better explain themselves and take the place of facial expression, tones, gestures, and emotional recognition in a face to face conversations. Therefore, in the current era of dynamic internet communication where users heavily connect through online platform emoji is one way to enhance the communication experience and get more comprehensive digital communication.
Although emoji were designed and customize as a universal language, still some scholars believe that expression has strong cultural influential that applies to the gestures and symbols.